Social Marketing and Boating Safety A Project to Increase Personal Floatation Device Use
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Deaths by Drowning Incidents During Recreational Boating and Similar Activities
Water based activities are an important part of outdoor recreation which can be classified as waterdependent and frequently water-related activities or as motorized or non-motorized activities. Increase in the number of participants in water-based activities causes plenty of unintentional injuries. Unintentional injuries which occur during water-dependent activities as swimming, sailing, canoei...
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Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...
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تاریخ انتشار 2011